Mapp was an exploratory project aimed at helping businesses leverage geolocation-based data to enhance sales and marketing efforts. As the product designer, I conducted user research, including experience and empathy mapping, to align the platform with client goals. Working closely with engineering teams, I helped define how to best present and filter geospatial data. The end result was a set of wireframes and mockups designed to visualise complex data in an intuitive, scalable way, enabling users to easily compare various metrics across selected areas.

The redesign of SoPost's internal Campaign Manager platform aimed to create a scalable and intuitive system for managing complex campaigns. A new design system was established with a simplified colour palette and standardised UI elements, including tables, forms, and controls. The user experience was restructured to enhance workflow efficiency, particularly in the campaign builder, where clear entry and exit points were defined to guide users through various tasks. The redesign also addressed key challenges, such as multi-language support and complex product configurations.

Worked on various web and print marketing materials, including landing pages, banners, and social media assets. The project involved working within a newly developed design system for the "Logitech for Creators" subbrand, ensuring consistency with Logitech’s overarching brand while accommodating the distinct identities of its subsidiaries like Blue Microphones, Mevo, and Streamlabs. The key challenge was balancing quick turnarounds with the need to select and incorporate assets that aligned with the new brand colours, all while maintaining the integrity of the overall Logitech ecosystem.

Sphere was a client-facing platform designed to help businesses find and engage with registered freelance talent. As a Product Designer, I synthesised existing user research to create user empathy maps, identify user needs, and define Jobs to Be Done (JTBD). I focused on simplifying the search and filtering process, allowing businesses to easily compare talent based on criteria such as English proficiency, experience, availability, and cost. Through wireframes and prototypes, I delivered intuitive solutions to streamline shortlisting and contacting potential freelancers, ensuring the platform met both user expectations and business goals.